Our Work

Here is an assortment of our capabilities:

CreativeElsewhere on the Growth Spectrum
Naming & nomenclatureInnovation strategy
New product/service conceptsOpen innovation management
Graphic designLicensing and other forms of BD
Packaging designVenturing and hired entrepreneurship
Industrial designIP mining and monetization
Digital design & disseminationInnovation training and speaking

The work we have been doing is sensitive and highly confidential in nature, and also still ongoing in many instances. As such, is not appropriate to disclose this publicly in any detail. Here are some representative projects from our first year, in broad strokes:

Private investor groupCreating a new alcoholic beverages brand, soup-to-nuts, from scratch (strategy, name, design, all of it)
Growth-stage beverages companyComprehensive brand redesign; business strategy; sales/BD support; fundraising support; founder counsel
Multinational beverages companyComprehensive strategic reboot and creative redesign of two famous but underperforming brand properties
Multinational household products companyStrategic white space exploration; new brand creation and business planning
Multinational financial services companyInstituting broad innovation frameworks and processes; internal open innovation
Multinational financial services companyConception and delivery of a deep dive and live event into best practices of “Intrapreneurship”
Large multinational food companyTraining in “Intrapreneurship” and creating a new open innovation format
Early stage tech companyAdvising founder through radical business pivot, including a new brand
Entrepreneur and investorPartnering with a famous serial entrepreneur and investor on the acquisition of brand properties

Inquiries: hello@paulearle.com